Nudge: Improving Decisions About Health, Wealth, and Happiness

electronic resource, 304 pages

English language

Published Jan. 1, 2009 by Yale University Press.

ISBN:: 978-0-300-12223-7
OCLC Number:: 235391494

(1 review)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

12 editions

borgbookcollective reviewed Nudge by Richard Thaler

You'll start seeing nudges everywhere...

4 stars

A fun read on the uses and benefits of nudges. The book has a good balance of theory and practical applications/real-world examples.

Subjects

Behavioural theory (Behaviourism)
Social theory
Economics - General
General
Industrial & Organizational Psychology
Social Science / General
Architecture
Business / Economics / Finance
Choice (Psychology)
Decision making
Economic aspects
Economics
Psychological aspects