Richard Thaler, Cass R. Sunstein: Nudge (2008, Yale University Press)
293 pages
English language
Published 2008 by Yale University Press.
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
A fun read on the uses and benefits of nudges. The book has a good balance of theory and practical applications/real-world examples.
