Nudge: improving decisions about health, wealth, and happiness

Paperback, 312 pages

English language

Published 2009 by Penguin Books.

ISBN:: 978-0-14-311526-7
OCLC Number:: 310424265

(1 review)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

12 editions

borgbookcollective reviewed Nudge by Richard Thaler

You'll start seeing nudges everywhere...

4 stars

A fun read on the uses and benefits of nudges. The book has a good balance of theory and practical applications/real-world examples.

Subjects

Economics -- Psychological aspects
Choice (Psychology) -- Economic aspects
Decision making -- Psychological aspects
Consumer behavior