Reviews and Comments

This book has everything you would expect from an superficial critique of a generation: citing low-quality surveys, biased experts, quoting pop-songs and anecdotical evidence. Together with factual incorrectness, lack of proper editing and an endless repetition of the thesis that generation Y is too stupid to learn, work, live or raise kids makes it a complete waste of time. The fact that the authors make themselves part of the critique does not help, with this worthless and superficial critique.

Clay Shirky is one of the smartest guys on the internet and this book provides very good analysis on the forces that come with the radical reduction of costs of organization that the social web and modern many-to-many communication enables.

The book does a walkthrough to the results of a neuromarketing study conducted by the author. If you expect deep background information about why some marketing techniques work and some don't, this is the wrong book for you. If you are interested in having an easy-to-read list of the results of a seemingly large and complex study, then you should have a look.