Marketing today's academic library

a bold new approach to communicating with students

171 pages

English language

Published 2009 by American Library Association.

ISBN:
978-0-8389-0984-3
Copied ISBN!
OCLC Number:
272665315

View on OpenLibrary

(1 review)

1 edition

None

Although this book isn't what I set out looking for (help making a marketing plan and style guide), it offers some good insights and points at some really useful resources. My library's assessment team just spent a semester reading [b:Creating the Customer-Driven Academic Library|6006393|Creating the Customer-Driven Academic Library|Jeannette A. Woodward|https://d202m5krfqbpi5.cloudfront.net/books/1349068215s/6006393.jpg|6181482], and now I really wish we would have held off and read this, instead. This has a lot more assessment-related content and, honestly, a lot more about being customer-centric. It's also a little more balanced between library-as-place and online services.

There's a lot in here about making partnerships with students. And faculty, as well, but the student focus is what really makes the book, for me. I love the idea of creating a student advisory group for the library (which I'd never considered), as well as the general theme of coming up with ways to fit into students' lives, instead …

Subjects

  • Academic libraries -- Marketing
  • Academic libraries -- Public relations
  • Libraries and students
  • Advertising -- Libraries