By 1953, there was abundant evidence to demonstrate that the "safe motorcar" was a myth, and that calls to greater care, courtesy, and law-abiding conduct would not eliminate road casualties. For decades, civic leaders had repeated exhortations to motorists, pedestrians, and cyclists for more careful conduct on the roads, and when these pleas inevitably failed, simply repeated them with greater fervour, much like preachers admonishing their flock to "sin no more."
— Wheeling Through Toronto by Albert Koehl (Page 152)
The pleas continue...